From Film to Franchise: The Rise of Cinematic Universes and Their Impact on Global Cinema

Abstract

The proliferation of film franchises, looking at how the evolution of single-feature productions into multi-part epics has altered the face of film around the world. The rise of cinematic universes, spearheaded by the massively popular Marvel Cinematic Universe (MCU), has changed the face of filmmaking, distribution, and audience participation around the world. Studios have created immersive universes that encourage long-term audience devotion and produce unprecedented commercial success by establishing interconnected narratives spanning numerous films. how cinematic universes have influenced independent filmmaking, how they have influenced traditional filmmaking methods, and how they have contributed to the globalization of film culture. Also covered are how this tendency could affect creative storytelling, the state of the market, and what audiences demand from content. In the end, the impact of cinematic universes on the film industry and the global cinema landscape is a direct result of the shift toward franchise-building rather than standalone films.